Available for Projects

Basel
Ali

Senior Creative Manager & 3D Brand Experience Specialist crafting immersive environments for world leaders, global summits, and landmark events.

Dubai, UAE
basel.ali.arch@gmail.com
+971 50 652 7658
View My Work Get in Touch
10+
Years Experience
10+
Landmark Projects
GCC
& International
3D
Brand & Spatial Design
About

Designing Experiences
That Leave a Mark

I'm a Senior Creative Manager with a strong foundation in architecture and scenography. Over a decade, I've built a career at the intersection of spatial design, storytelling, and high-stakes event production.

Based in Dubai, I lead multidisciplinary teams delivering protocol-driven events across the GCC and international markets — from closed-door ministerial summits to immersive brand activations.

I've collaborated with the White House, global investment forums, and royal protocol offices — bringing the same creative rigor to every brief, regardless of scale.

3D & Spatial Design

Immersive environments built from concept to execution

Brand Experience

Strategic creative aligned with identity and objectives

Event Production

MICE, summits, galas — full end-to-end delivery

Team Leadership

Managing creative teams across functions

Scenography

Theatrical and architectural storytelling

Client Management

Royal protocol, diplomatic, and C-suite facing

Career

Professional Journey

Senior Creative Manager
Richard Attias & Associates
Sep 2023 — Present
Dubai, UAE
  • Managed end-to-end client relationships across the full project lifecycle
  • Led a team of 4 across production, design, and operations
  • Delivered MICE events, political summits, ministerial roundtables, and high-level galas
  • Ensured strict royal protocol and diplomatic compliance across all events
  • Collaborated with the White House on the Saudi–US Investment Summit (2025)
Senior Creative Designer
AL SAYEGH WORLDWIDE & BLACK ORANGE (Freelance)
Sep 2022 — Sep 2023
Dubai, UAE
  • Developed high-impact 3D concepts and visual narratives for brand activations
  • Translated creative briefs into immersive spatial designs
  • Partnered with production teams to validate feasibility and execution quality
Theatrical Scenography Design Manager
Higher Institute of Dramatic Arts
May 2021 — Sep 2022
Damascus, Syria & Lebanon
  • Led design and supervision of theatrical scenography projects
  • Collaborated with directors to develop cohesive stage design concepts
Senior Architect & Team Leader
RBF
Apr 2018 — May 2021
Damascus, Syria
  • Led interior and exterior design projects from concept to delivery
  • Supervised design processes and mentored junior architects
Junior Architect
BILL DESIGN STUDIO
Oct 2015 — Apr 2018
Damascus, Syria
  • Developed detailed interior and exterior design drawings
  • Supervised on-site implementation as site engineer
01
Summit Diplomatic Royal Protocol

Saudi–US Investment Summit

2025 · Riyadh, Saudi Arabia

High-level bilateral summit designed and delivered in collaboration with the White House. Ensured alignment with royal protocol and international diplomatic standards during President Trump's visit to the Kingdom of Saudi Arabia.

Creative direction, spatial design, and protocol-compliant execution for one of the most high-profile bilateral summits of 2025.

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02
Forum Immersive Global Stage

Future Investment Initiative (FII) 7, 8 & 9

2023 – 2025 · Riyadh, Saudi Arabia

Key creative contributor to flagship global investment forums — delivering immersive environments for world leaders, heads of state, and industry stakeholders at one of the world's most prestigious economic gatherings.

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Three consecutive editions of FII — each demanding a fresh immersive concept while maintaining the prestige and scale of a global economic forum.

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03
Government Brand Ongoing

PIF Events

2023 – 2025 · Saudi Arabia

Ongoing lead designer for a portfolio of Public Investment Fund events — maintaining high production value and strict protocol compliance across a range of formats and audience profiles.

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A series of events for one of the world's largest sovereign wealth funds, requiring consistent creative excellence and protocol compliance.

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04
Experiential 3D Design Large-Scale

Bridge 2025

2025

Led creative contributions for a large-scale event — developing 3D concepts and experiential design elements that created a compelling and memorable attendee journey.

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A large-scale experiential environment designed to bridge communities through immersive 3D spatial storytelling.

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05
Forum Youth Brand Activation

Misk Global Forum 2023

2023 · Riyadh, Saudi Arabia

Designed and delivered youth-focused global forum experiences, balancing creative expression with strategic brand alignment and diverse audience engagement.

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Creative spatial design and brand integration for a global youth forum, reaching thousands of next-generation leaders.

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06
Tech Innovation Motorsport

A2RL — Autonomous Racing League

2024 · Abu Dhabi, UAE

Delivered innovative visual and spatial design concepts for a cutting-edge technology and motorsport event, pushing creative boundaries to match the pioneering spirit of autonomous racing.

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Futuristic spatial and visual design for the world's first fully autonomous racing league — where technology meets spectacle.

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07
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Expertise

Skills & Tools

Creative & Design

3D Design & Visualization Brand Experience Design Spatial & Interior Design Theatrical Scenography Architectural Design Visual Narrative Concept Development Immersive Environments

Leadership & Production

Creative Team Management MICE Event Production Royal Protocol Compliance Client Relationship Management Cross-functional Coordination End-to-End Project Delivery Stakeholder Management Diplomatic Event Design
Education

Bachelor of Architecture

Damascus University — Faculty of Architecture

2011 – 2016

Let's Collaborate

Ready to Create
Something Exceptional?

Whether it's a global summit, brand activation, or immersive experience — let's build something that leaves a lasting impression.

Emailbasel.ali.arch@gmail.com
Phone+971 50 652 7658
LocationDubai, UAE
Send a Message